News, news, news!

Go to EL PAIS in English, choose five headlines and explain them using your own words.

Mock exam

Slogans

Imperatives:  "Put a Tiger in your Tank"  (Esso)

Statements beyond doubt:  "Guinness is good for you" 

Adjectives: "Great ideas for small rooms" (Ikea)

Superlatives and comparatives:  "Its better to travel in groups" "Probably the best beer in the world"

Puns: ‘Be Cointreauversial’ – a campaign for the liqueur Cointreau


slogans

more slogans


Choose five interesting slogans and explain them

1984

Winston Smith lives in a world where everyone is watched every second of the day. It is a world where Big Brother and The Thought Police control the past as well as the present. They decide what you must do and, even more frighteningly, what you must think.

Whe Winston fights this world of hate, hunger and pain, he fights with love. His love for Julia, and her love for him, is vrave and beautiful. it is also dangerous because love can be punished by death.

Level 4 (intermediate)

ISBN 0-582-77731-3

1984

Read the Introduction, write a summary (one or two paragraphs) and send it to the blog.

Analysing adverts

 1. What is being advertised and what is specifically highlighted about the product?
2. Who is the ad aimed at? (audience)
3. Slogan (the language of advertising)
4. Images (description and technical effects)
5. Lines of appeal and attention-getting hooks (happy families, rich lifestyles, successful love, famous people, beautiful men and women, sex, humor...)

Choose three adverts from the link "Advertising" and write a paragraph for each of them, analysing the adverts following these guidelines. 

Advertising

Bob Dylan, Nobel prize in Literature

Simple Twist of Fate by Bob Dylan with lyrics from StjepkoRS on Vimeo.

Find another Bob Dylan song, tell us the title and send us two or three sentences of the lyrics that you have particularly liked.